Wellness Business Consulting | Professional Herbalists | Massage Therapists | Midwives & Doulas Wellness Program
Wellness Business Consulting
Practical support to launch, grow, or manage your wellness business
Book a consult for valuable insight from our founder, Lena DeGloma:
l know first hand what it takes to build a thriving wellness business. In my early 20s, I started a private massage practice with no outside funding and grew it into a seven-figure wellness center employing more than 40 people—still flourishing 18 years later, having navigated major growth, the challenges of the 2020 pandemic, and expansion even as other businesses closed. Along the way, I learned the ins and outs of running a wellness business—from HR and employment best practices, to leasing and designing a space, to financial planning and projections, to team leadership and scaling systems that actually work.
And through it all, one of my deepest commitments has been to do this work with integrity, ethics, intentionality, and heart-centered care—creating a workplace that embodies the same therapeutic values for the team as we offer to our clients.
I’ve also taught Business Fundamentals for Massage Therapists for years at Pacific College of Health and Science in Manhattan, helping new practitioners enter the field with confidence. Business consulting runs in my blood as well—both of my parents and my grandparents were self-employed, and my father worked for three decades as a business organizational psychologist and consultant.
Over the years, I’ve supported wellness professionals across disciplines—massage therapists, acupuncturists, nutritionists, health coaches, yoga studio owners, herbalists, and more—helping them navigate the same questions I have faced:
- How do I make financial projections to know if I can afford to lease my own space?
- How do I set my rates? When should I raise them and how do I communicate that with clients?
- How do I build a steady client base?
- What does it take to hire, train, and retain a team?
- What should I include in an employee handbook?
- How do I handle benefits, HR issues, or workplace conflicts with care?
- Which software, systems, or processes actually save time?
- How do I scale up without losing the heart of my practice?
Unlike many business coaches, I don’t offer a pre-packaged formula or generic program. Instead, I provide practical, customized guidance rooted in real-world experience. Our work together is a chance to get your questions answered, explore options, and brainstorm solutions tailored to your unique vision.

CONSULTING SESSIONS WITH LENA:
You don’t need to commit to a package—simply book the time you need, when you need it:
30 minutes — $155
60 minutes — $220
90 minutes — $295
Whether you’re just starting out or managing a growing team, a focused consultation can save you hours of trial and error and help you move forward with clarity. Rooted in the values that have defined her career, Lena approaches consulting with integrity and heart-centered care—helping you to grow a business that is both successful and values-driven.
Let’s Talk About Your Goals

Professional Herbalists:
- Looking for consultation / second opinion on a clinical case
- Invite me to speak or teach a workshop for your program or community
- Student herbalists looking for mentorship

Red Moon's Free Membership for Midwives & Doulas
Supporting your wellness with massage, circadian rhythm care, and special benefits for your clients — apply now to see if you qualify.
This free program is our way of giving back to the birth community—providing wellness support for active birth workers while also extending special benefits you can share with your clients.
Membership is available to doulas and midwives currently serving families in Brooklyn. Once accepted, you’ll receive massage discounts, self-care resources, and ongoing support designed specifically for the unique demands of birth work.
FREE MEMBERSHIP INCLUDES:
- 1 massage per month at a $20 discount (M-F; additional sessions or weekend appts. at regular rate)
- After coming in for your first massage appointment you will receive:
- A copy of Red Moon Founder + Clinical Director Lena DeGloma's e-book "Managing Sleep & Circadian Disruption with Herbal Medicine: A Self-Care Survival Guide for Birth Workers"
- 20-minute private video consult with Lena to answer your questions about implementing practices from the guide
- Ongoing wellness support in a private Facebook group for birth workers - questions/discussion on herbs & self-care for circadian balance
- Special discounts for your clients for prenatal/postnatal massage therapy


